Barclays Branded Banner Project
The context
As part of Barclays' high-profile sponsorship of the English Premier League, the bank had displayed in its branches and corporate sites a range of FA-approved magnetic banners representing the Premier clubs. As the 2010 football season approached, Barclays wanted to update the banners throughout all 512 sites in England, Wales and Scotland.Throughout previous project partnerships Barclays has learned to trust Principle Link's reliability and service quality. In particular, Principle had already assisted the bank with prototyping and replacing the Premier League banners at certain sites. Barclays now called on Principle to manage the UK-wide replacement programme.
The project
By combining Barclays' existing data with exhaustive site visits, Principle Link prepared a detailed audit of the magnetic banners on display. The audit revealed that some sites required additional banners and in 20% of cases, site layout changes meant that new, bespoke media had to be manufactured and shipped out separately.Despite the reduced time frame caused by the supplier's late delivery of the banners, Principle crews still managed to fulfil the entire implementation project (including a total of 583 individual site visits) within the 10-day target - an achievement which the client found particularly impressive.
A premier programme
Barclays are delighted with Principle's on-time, on-budget implementation and with their remarkable ability and professionalism in overcoming even the most challenging constraints.
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